You hired your first salesperson. Revenue still didn't move. That's not a people problem.
Sales isn't converting. Marketing isn't landing. The team is growing but the revenue isn't following. The root cause is almost always the same: the foundation wasn't built right. That's what I fix.
Sound familiar?
You don't need another deck telling you to "focus on growth." You need someone to tell you what's actually broken.
- You made your first sales hire and it hasn't clicked the way you expected.
- You bought the CRM. It's not telling you anything useful.
- You're losing deals you think you should be winning.
- Your messaging sounds like every other company in your space.
- You're not sure your ideal customer is who you think it is.
- You keep rebuilding the same process because it never quite sticks.
Process. Technology. People. In that order.
Most founders do it backwards — hire first, buy the tool, then maybe think about process. That's why it breaks. Get the order right, and everything downstream works.
Process
Before anything else, we figure out how the work should actually flow — what happens, in what order, and who owns it. Chaos doesn't scale, no matter who you hire.
Technology
Once the process is right, the tools get built to support it — not the other way around. Your CRM should tell you something useful, not just hold data.
People
Now the right hire has something real to step into: a process that works and a system that backs them up. That's how you stop rebuilding the same thing every 18 months.
Two ways to work together
Start with the foundation, or bring me in on an ongoing basis once it's set. Either way, book a call or email me at abbie@predictablysaasy.com to talk through what fits.
90-Day SaaS Sales Foundation
A focused, three-phase engagement that diagnoses what's actually broken in your GTM, builds the process and infrastructure to fix it, and implements it so it sticks.
- Phase 1: learn what's currently going on, establish priority focus areas, and create the implementation plan
- Phase 2: building the process and infrastructure to fix it
- Phase 3: implementation, so it actually sticks
Custom GTM/CMO Retainers
Ongoing fractional support once the foundation is in place — for messaging & positioning, growth strategy & execution, sales enablement, content strategy & execution, or overall marketing strategy.
- Scoped to whatever's actually needed next, not a fixed package
- Same framework, same direct feedback, ongoing partnership
"She played an instrumental role in establishing the operational foundation that enabled us to scale into the company we are today."
— Dan Berenholtz, Co-founder & CEO, StanfordTax
I'll tell you what you need to hear, not what's comfortable.
I've spent my career inside early-stage B2B SaaS companies, and I keep running into the same problem: a founder hires their first salesperson, expects revenue to take off, and instead nothing changes. It's almost never a people problem. It's that nobody built the process or systems that first hire actually needed to succeed.
I run a framework I call PTP (process, technology, people, in that order) to diagnose what's really broken and fix it over a focused 90-day engagement. I've done this work with companies like StanfordTax, Gatewise, and RCReports, and I'm at my best with founders who are ready to hear the real answer, even when it's not the one they expected.
Once the foundation has been set, I move on to custom fractional engagements to address other areas including messaging & positioning, growth strategy & execution, sales enablement, content strategy & execution, and overall marketing strategy.
Process. Technology. People. In that order. Every time.
Not ready to book a call? Start with the diagnostic.
A quick, free diagnostic to tell you whether the real problem is your salesperson — or your system. Five minutes, straight answers.
The 90-Day Growth Foundation starts with a conversation.
No deck. No pitch. Just the gap between what you think is happening and what's actually happening — and what to do about it.